What to do with Pop Rocks?
I stumbled across this a while back and was intrigued. Apparently the Pop Rocks team has decided to move into the candy bar arena. I can’t really imagine what this chocolate bar would taste like, or whether I would really enjoy it. I just think it is an odd direction to go with an established fringe candy like Pop Rocks. I think there is a reason why other fringe candies haven’t tried to enter the lucrative chocolate bar market. Either they are scared by the already established big boys of the industry or their r&d and marketing departments all have the same common understanding that some things shouldn’t be combined. Personally, I respect the crew at Nerds for not following in Pop Rocks footsteps. Perhaps I am not giving this product a fair chance, seeing as how I was never really a Pop Rocks fan and I can do without candy bars in general. I am probably just jealous because after watching the cult classic Urban Legend, you know the one with Pacey from Dawson’s Creek, my parents banned Pop Rocks in our house for fear that we may combine them with Pepsi. This, as everyone knows, can be quite deadly. Well for those of you who are a fan of the popping little guys, here is what the Pop Rocks bar looks like. Just don’t expect to see me holding one anytime soon.
